Juan had an inspiring idea about how Colombian coffee could gain even greater recognition and value worldwide. He envisioned new ways to engage both consumers and baristas, aiming to reach an increasingly knowledgeable clientele in the wonderful world of coffee by creating experiences in barista training, coffee cocktails, and branding.

Our roaster as a time machine where tradition comes out: Arepa and Guacamaya and Siglo 21: music amplifier, skateboard and electric skateboard.